"Also, the on-line sales strategy ties into the short time frame the T-shirts are being offered and the logistics around placing merchandise in stores," said Chrisler. (Emmer lost to Democrat Mark Dayton, an LGBT and marriage-equality supporter.) When asked why the donation will be capped at $120,000 representatives from Target didn't provide an answer.Ĭhrisler explained that the donation from the T-shirt sales is in addition to the direct donation that their organization already receives from Target. Minnesota Forward supported anti-gay Minnesota gubernatorial GOP candidate Tom Emmer in 2010.
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Donations will be capped at $120,000, $30,000 less than the $150,000 Target donated to the group Minnesota Forward. The charitable T-shirtswhich are $12.99 each and only available on-lineinclude 10 different designs with two of the designs coming from rock singer Gwen Stafani. Since announcing the T-shirt promotion we've received many positive responses from our supporters. We look forward to seeing hundreds of thousands of happy families made up of LGBT parents proudly sporting the pride merchandise in their communities and at pride celebrations throughout the country. Target shares our goal of creating a world where all loving families are respected, protected and celebrated and we are glad to be partnering with them to advance these ideals. "We are excited about this new and innovative partnership with Target to help support LGBT moms and dads. Target has since awarded thousands of dollars in grants to the organization over the last 10 years and has been a sponsor of the Rainbow Families Conference for the last three years."įamily Equality Council Executive Director Jennifer Chrisler confirmed Target's support for the organization: "Most recently, Target was a supporter of our successful Midwest Family Equality Conference in Minneapolis on April 28 which brought together LGBT families and supporters from across Minnesota to discuss issues important to our families. Target was a founding partner of Rainbow Families in 1999the organization merged with the Family Equality Council in 2008. Our relationship with the Family Equality Council predates the launch of this T-shirt line.
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Target spokesperson Molly Snyder told Windy City Times, "We are pleased to bring our guests an assortment of pride merchandise while, in turn, helping support the LGBT community through the donation of 100 percent of the purchase price to the Family Equality Council.
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During this year's Pride Month, Target will be selling a variety of T-shirts under the banner "Wear it With Pride" to benefit the Family Equality Council, a Washington, D.C.-based advocacy group that supports LGBT parents and their families.